Google search queries translated

Did you ever took a look in the Google search URL’s? Did you wonder what is the meaning of all parameters they use? Well, if you did – now it’s time to learn about their meaning.
The thing is – they could be really useful if you know their idea. Both for the regular user and the marketers/SEOs. If you dig deeper into these parameters you could use them as great resource for better search experience, information, tracking and analyzing.
Even the most general parameter of all is something i use daily – the “hl=” parameter. As i am from non native-English country i often find my Google accounts on my native language when i log-in. Well, i want them on English. Most people experienced this will go to their account settings to fix this… until the next time. Jist 2 symbols change in the URL do that for a second. Of course this is just one of the examples, you can use these parameters for various purposes.
So there they are – the translation of all Google parameters:

General Google Parameters

URL parameter
Function
Details
pws=0 Turns off Google personalization of search results 0 to turn off personalization,
1 to turn on personalization
num= (1… 100) Controls how many search results are displayed per page at a time Example: num=100 changes a Google search to show 100 results per page, num=1 Changes a Google search to show 1 result per page.
filter=0 Remove the “omitted results” and “similar results” filter, which allows all results to show in the SERP. filter=1 is the default parameter,
filter=0 removes the limit of 2 URLs per site.
as_epq Works like “your keyword” Returns exact match results
as_oq ‘keyword1’ or ‘keyword2’ Returns pages containing one of the search terms
as_eq -keyword1 -keyword2 Returns results that do NOT include the term
tbs=qdr: (d/w/m/y) Replace the advanced Google filters Returns results which are (one day/ week/month/ year) old
tbs=rltm:1 Replace the advanced Google filters Returns “Most recent” results (real-time search),
to turn off this filter use rltm:0
as_filetype Simulate the filetype: function Returns only results that have the specified file extension (for example as_filetype=pdf returns only PDF documents)
as_occt=url Simulate ‘allinurl:’ function Returns only results that contain the search term in the URL
as_occt=title Simulate ‘allintitle:’ function Returns only results that contain the search term in the page title
as_occt=body Simulate ‘allintext:’ function Returns only results that contain the search term in the page content
as_occt=links Simulate ‘allinanchor:’ function Returns only results that contain the search term in the backlink
as_sitesearch Simulate ‘site:’ function Returns only results to the specified domain
as_rq Simulate ‘related:’ function Returns pages relevant to the given URL
as_lq Simulate ‘link’ function Returns backlinks to the searched page
as_rights Replace the advanced Google filters Returns search results to files/pages that have certain rights
safe=active Replace the advanced Google filters Turns on safe search. safe=images returns regular results WITH images at the same time.
Special setting Opens results in a new window

Language/Location Google Parameters

URL Parameter
Explanation
hl= The interface language
lr= Restricts search results to the chosen language
cr=country{..} Shows only search results to pages/sites from the given country . Use the country abbreviations in place for {..}.
gl=country{..} Shows only search results you would find in a search conducted from the given country. Use the country abbreviations in place for {..} (can be inaccurate if you are querying Google from another location than the given one).
gr Limits the search results to pages/sites from the given region (works with province codes).
gcs Limits the search results to pages/sites from the given city (works with city codes). Comes ONLY in combination with gr= parameter
Like this? Share on Google+0Share on Facebook0Tweet about this on Twitter0Share on LinkedIn0Share on Reddit0Digg thisShare on StumbleUpon0
The following two tabs change content below.

epetkov

Founder at FortSEO
SEO Specialist, Web Marketer, part-time WP Design Freelancer. Otherwise regular guy who loves beer.

Leave a Reply

Your email address will not be published. Required fields are marked *